College Fairs Remain Important Part of Recruitment Process

According to a November 15, 2006 article from The New York Times, college fairs remain an important aspect of college recruitment efforts. Even though many students utilize the Internet to gather information about colleges they might want to attend, they still use college fairs as a way to narrow down the field. College fairs allow students and parents to meet administrators face-to-face, which offers a level of personalization not available via Web sites.

The article is available at the Web site of The New York Times.