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Students Remember More Ads than News from TV Program Shown in School
3/6/2006

According to a March 6, 2006 article from The Associated Press, a new study from the journal Pediatrics examines what students appear to be retaining from the public affairs TV program - Channel One - that is aired each day at approximately 12,000 schools across the country. Results of the study show that students are more likely to remember and respond to the two minutes of advertisements than they are to recall the news that is provided during the other ten minutes of programming. Free televisions and satellite dishes are provided to schools that choose to air Channel One on at least 90% of school days. While some educators believe these media resources help to enhance the educational experience, others are concerned that students are too easily influenced by the daily advertisements.

The article is available at the Chicago Sun-Times Web site.

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