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3/25/2009
A March 24, 2009 press release from the American Council on Education (ACE) announces that, based on results of a national tracking survey from the Ad Council, the KnowHow2GO campaign has helped a significantly higher number of students start taking the steps necessary to prepare for college. The KnowHow2GO public service advertising (PSA) campaign was launched in January 2007, and currently has 13 state and regional coalitions (including Illinois' KnowHow2GOIllinois) as part of its network. By combining education, community-based and government partnerships, KnowHow2GO raises awareness about preparing for college among low-income and first-generation 8th- through 10th-grade students.
The press release is available at the ACE Web site.
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