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3/23/2009
The Illinois Student Assistance Commission (ISAC) is pleased to invite our friends and partners in education, social policy, and community economic development to a free lecture with Emanuel Rosen, author of the national best-seller The Anatomy of Buzz. The event, co-hosted with the College of Urban Planning and Public Affairs at the University of Illinois at Chicago and the Illinois College Access Network, will be held on April 6th from 10:30 a.m. - 12 p.m. at the University of Illinois at Chicago. To register for the event, and for location information on campus, please e-mail Julie Henschel (jhenschel@isac.org) before April 2nd.
Many of you will recognize The Anatomy of Buzz from ISAC presentations and our professional development series. In our nationally recognized "Guide to Outreach" a number of successful outreach strategies utilizing the principles from Rosen's book are highlighted. This event is a must attend for anyone involved in college access marketing, community outreach, policy implementation, or any endeavor in which traditional forms of marketing and promotion are impractical or financially out-of-reach. If you have ever wondered how to get better turnout at your public events, how to reach your target audience, how to launch a new program, how to differentiate your programs and services, or simply how to make more effective use of a limited marketing budget, you are sure to leave this session with more than a few very practical ideas.
Emanuel Rosen is the author of the national best-seller The Anatomy of Buzz (Doubleday, 2000) and The Anatomy of Buzz Revisited (Doubleday, 2009). Prior to writing these books, he was VP of Marketing at Niles Software where he was responsible for launching and marketing the company's flagship product EndNote, which spread to a large extent by word of mouth. It was during this time that Rosen became interested in buzz and especially in how it can be accelerated. He started his career as a copywriter in Israel. For his work in advertising he won the Bronze Lion from the Cannes International Advertising Festival, as well as several national awards including two gold medals. He holds an MBA from the University of San Francisco and lives in Menlo Park, California. The Anatomy of Buzz "has managed to generate quite a bit of buzz itself," as BusinessWeek Online noted. The book hit The Wall Street Journal's business best-seller list and is now available in twelve languages.
How much do you know about "word-of-mouth" marketing? Take the Buzz Quiz and find out.
More information about the College of Urban Planning and Public Affairs
More information about the Illinois College Access Network
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